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Imagine you’re about to make a big purchase. Just knowing messaging is available is enough for some customers. In a poll by Facebook, the majority of people who message businesses say that the option helps them feel more confident about a brand. If your company is open to dialogue, your company is easier to trust.Īnd that trust can be earned on reputation alone. More than 74% of respondents message business to make a purchase.Some 75% of respondents message businesses for support.More than 81% of respondents message businesses to ask about products or services.Here’s how people use Facebook Messenger, according to a Facebook research poll: Additionally, more than 59% expect to message businesses to make purchases. In a global survey run by Facebook, more than 70% of people said they expect to be able to message businesses for customer service. Provide quality customer serviceĭigital natives expect your business to be online and available. Thinking about using Facebook Messenger for business? Here are some of the top benefits. Benefits of using Facebook Messenger for business Businesses can use it to answer questions from customers or as an advertising channel.įacebook Messenger is free to use for anyone with a Facebook account and an internet connection. Messenger is also a popular customer service channel for brands that have a presence on Facebook. As of June 2021, Facebook is testing an in-app payment system, Facebook Pay, that will allow users to request and send money through Messenger. Users can personalize their experience with a selection of chat themes, stickers and custom reactions featuring avatars. The platform supports text messaging, voice and video calls (including group video calls). Over 1.3 billion users around the world (and 181 million in the United States alone) use Messenger to stay connected with friends and family - and businesses. What is Facebook Messenger?įacebook Messenger is Facebook’s dedicated messaging app and platform. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.